How to Start a Business When You’re an Introvert

Introversion is a strength – if you know how to use it.

The business world often caters to extroverts.  Most of the courses, trainings, seminars, and books focus on sales, marketing, and business strategies that involve extrovert strategies, such as networking to meet people, improving client relationships, negotiating, leading and building teams, sales calls, and extension socialization. 

Introverts, however, are built differently.  They prefer quieter, less social environments.  Being with people 24/7 can cause burnout very quickly. 

Does this mean that introverts can’t be successful in business?  

As an introverted entrepreneur myself, who is also very shy, I can honestly tell you that you can absolutely be successful as an introvert in business. Did you know that some of the best and most successful entrepreneurs of our time are introverts?

Bill Gates, Warren Buffet, Mark Zuckerberg, and Elon Musk are all introverts.  Their introversion did not hold them back in business from building their empires.  In fact, they have claimed that their introversion actually helped them in business.  

Introverts have a lot of special skills in business and leadership.  Once they learn how to play to those strengths and minimize their weaknesses, nothing can honestly hold them back.

1.  Choose the right business for you

When selecting a business, you’ll want to focus on your strengths and on minimizing your weaknesses.  There are many different business choices for introverts. In fact, introverts can operate in any type of business they choose by adapting it to their personality style. 

However, selecting one that accentuates your strengths will allow you to create a business that does not burn you out and that also allows you to enjoy the process and journey.

You will want to think about choosing a model with social interaction that you can manage.  Different types of introverts have different tolerance levels for social interaction and you will want to select a business and a business model that allows you to have the right fit.  For example, if you don’t like working with people at all, you most likely shouldn’t select a business that forces you to be on the phone all the time or managing 1:1 customer interactions. 

Great business ideas for a low tolerance for social interaction include things like affiliate marketing, eBook publishing, accounting, blogging, and web design. However, some introverts enjoy working with people, but need to do it in short spurts followed by no interaction. 

If you are more of a social introvert, great business options include life coaching, course creation, and counseling.  

Choose a business that you can see yourself doing for the long term and that feels like it fits you and your personality. 

2. Find partners who compliment you

Many introverts work with extroverted partners, either as a co-owner of the business or as strategic partners.  This isn’t for every introvert, but if you lean towards being a social introvert who likes to work on a team, this can be a powerful option to get the job done in business. 

A co-owner can be a good option if you find a partner who is a good match for you and has strengths in areas where you are weak. For example, you might be good at doing social media marketing and planning, but they are good at sales and working with people on the phone.  This is a good match, because they have strengths in areas where you don’t.

Choosing to work with a partner in business should be done cautiously. Just because someone makes a good friend, spouse, family member, or fits well with you in other social interactions doesn’t mean they will make a good business partner.  There are different dynamics to personal relationships than business relationships. You might do a trial run before making a full commitment to see if it’s a good match.

Most introverts do not like conflict, so making sure that you fit well with your partner is a good thing to find out before choosing to go into it for the long-haul with someone.      

A great way to partner up with others in business, without having to make them a co-owner, is to work together as strategic partners.  For example, you can partner with people in contract relationships in which they provide a service to you such as answering the phones, doing sales for your business, promoting your business through social media marketing, etc. in exchange for a fee or commission.  It is a great way to fill in the gaps and get someone else to help with where you feel weak.

3. Create an environment that makes you feel good.

Choosing the right working environment shouldn’t be underestimated when selecting your business.  Where you work, how you work, and who you work with are what make up your overall work environment and should be selected carefully.  Most introverts don’t like busy offices, traffic, excessive phone calls, consistent interaction with people without any breaks to recharge, or working with others who won’t stop talking while you’re trying to work. 

This is why most introverts are happiest working in an environment where they can work in quiet and solitude. For that reason, most introverts love working remotely from a home office, and find online business models are very appealing.

Choose a good work environment that makes you feel comfortable, where you know you can be the most productive, and where you can effectively manage your energy.  

4. Use online networking vs in-person networking

Networking online is a great way for introverts to meet new people, clients, get leads, and find partners.  Connecting with people online is easier now than ever. There are Facebook groups, forums, and more for reaching out to people and building relationships. 

Online networking is great for introverts because they can have more targeted conversations with people who are more likely to buy from them or partner with them, because it is easy to find people who are already interested in their product or service.  It is also a great way for introverts to manage their social energy because many messages and posts can be automated using software or scheduled posts.

Introverts can also talk to lots of people at the same time online, such as through video, live streaming, blog posts, etc. instead of having to have endless 1:1 conversations, which can lead to social burnout very quickly….this isn’t possible with in-person networking.  Networking online is also great because it allows you to break the ice before having that phone call, teleconference, or in-person meeting.  

5. Create evergreen content

Introverts can benefit in business from creating evergreen content.  Evergreen content is simply content that you create online that stays up forever.  So you make the content once and you can either keep sharing it forever in different forms, or you upload it to different platforms and it stays on there for as long as that platform exists.  

This allows introverted business owners to minimize how many conversions they have about their product and service, and also helps them to make sales without having to have as many 1:1 sales conversations. 

You can create educational content for your potential and current customers that stays on the internet on things such as landing pages, videos, FAQs pages, podcasts, forums, or blog content.  

7 Qualities of Successful Entrepreneurs

“Do I have what it takes to be a successful entrepreneur?”

Most people I know in the online business world are constantly asking themselves this question — or some variation of it!

The truth is, every single one of us ALREADY has what it takes to be a successful entrepreneur. But we learn to harness our innate ability through awareness and practice!

The first step is being AWARE of the qualities you need to develop and grow, and the next step is just PRACTICING and improving your skill at each one.

Here are the 7 essential qualities of a successful entrepreneur, for you (and all of us) to model and practice!

This is for you if:

  • You’re a new or growing entrepreneur looking for the essential bases you need to cover to be successful.
  • You want to level up your mindset and become the best you can be!
  • You’re encountering roadblocks to success, which you know you can overcome with the right mindset.


Building something new in the world takes a willingness to try new things — which always comes with the risk of failure, difficulty, discomfort, rejection, and a host of other possibilities!

But when you have courage, none of those risks can stop you. Courage is just “the ability to do something that frightens you.” 

You don’t have to feel confident, brave, or invincible to be successful! You just have to take action to get results.

Take action: Pinpoint something you want to try or do, but you’re afraid of what might happen. Then answer one question:

What definitely WON’T happen if you DON’T try? — What will you definitely miss out on, if you let fear win? Are you willing to miss out on what’s possible, just because of fear?

Then take action, and watch as each new leap becomes easier for you!


Great business leaders and entrepreneurs are highly empathic and able to understand the thoughts and feelings of others.

This doesn’t mean they’re “nice” or generous people! It just means they just know how to tune into the emotions and thoughts of others — like dialling a radio — and understand people on their own terms.

Having empathy helps you create products and offers that people need, and share messages that connect with and move people. When you practice empathy — seeing things from someone else’s point of view — you’re in a great position to communicate in a way that’s impactful and meaningful to others.

Take action: Think about someone you’re struggling to connect with — whether it’s your audience, a customer, an investor, a referral partner, or someone else. Put yourself in their shoes and experience the world through their eyes! Then ask yourself, “What is something I can only see by putting myself in this other person’s shoes? What am I missing when I look at it through my eyes only?” and if you still don’t know… ask!


Effective entrepreneurs are deeply curious!

They’re the ones always asking “why?” and trying to understand how things work. They seek to understand and gain new insights, and they ask questions until they do. They’re open-minded, love to be challenged, and seek to sharpen their own understanding.

Curious people seek out new skills, and their curiosity propels them forward — past discomfort, vulnerability, and humility that comes with trying and learning something new. These realities are no match for their curiosity!

Take action: Think about a situation you don’t fully understand, that has you frustrated or stuck. Write a list of 10 questions that would help you understand the problem better, and see it more clearly. Then answer the questions intuitively, or go find someone who can help you answer them.


The greatest inventions and creations always begin with a vision of what’s possible!

Successful entrepreneurs make a habit of imagining, dreaming up, and looking for new possibilities and opportunities. They look for problems, because they know that problems point the way to a better future.

And once they have a strong vision in mind, they can use it to guide their actions and light the path toward creating the new reality they want.

Take action: If you’re not sure what to focus on, start by imagining a better, brighter future that you’d be excited to see unfold! Imagine how life would be different, how it could be different… and then step into this future, and imagine looking back on yourself today, at the first 3 actions you took to make this vision a reality.


Successful entrepreneurs make a habit of creating products, services, opportunities, events, and strategies that weren’t there before. They get off the beaten trail, and create new pathways for opportunity.

Creative people get their hands dirty, and commit to making something new, even when it isn’t perfect. They know that imperfections signal progress, because they’re a sign that things are happening on the edges, outside the boundaries of what’s comfortable.

Creative people are comfortable with failure, because they know that creating something great only happens as a result of creating a lot of things that aren’t.

Take action: Think about a problem that has you stuck and not sure what direction to go in. Brainstorm a list of 20 ways you could get unstuck! Even if they’re crazy or outlandish, you’re practicing creating new pathways for yourself, so you never have to stay stuck again.


Ultimately, success belongs to the people who are willing to fail more times than others. It belongs to the people who fell down, accepted the negative emotions AND the lessons, got back up, and tried again.

Because success takes resilience, the ranks are inevitably thinned out over time as more people drop out of the race, realizing it’s not for them. There’s no shame in it; everyone has to decide what’s right for them.

But the fact that this is hard, means that others will slowly fall away, if you’re just resilient enough to keep going. To keep climbing. To keep trying. And no matter how many times you fall, to get back up and try again.

Take action: Think about something you’re discouraged about right now. Maybe even something that makes you want to quit. Ask yourself, “What will be possible if I’m resilient? And if I CHOOSE to be resilient, what will I do in the next 10 minutes?” and then go do that thing!


Successful entrepreneurs practice patience. That doesn’t mean they sit back and do nothing, and wait for things to happen… it just means they don’t expect results overnight. They stick with things long enough — however long that is — to see results.

I think of Patience and Resilience as two sides of the same coin… Resilience keeps her head-down and does the work, day after day — but patience knows and accepts that big changes take time.

Take action: Think about something you’re frustrated about not having, doing, or being yet. For example, it might be something like, “I’m not ______.” Ask yourself, is this truly what I want? If the answer is yes, rewrite your thought: “I’m becoming _______.” If you stay in the game and practice patience while you’re in this phase of change, your desired state will be yours with time!


That’s it! The 7 qualities of a successful entrepreneur are:

  • Courage
  • Empathy
  • Curiosity
  • Vision
  • Creativity
  • Resilience
  • Patience

What do you think? What would you add to this list? Is there another essential skill or quality that has helped you press forward as an entrepreneur?

How To Take Action In Your Business

Taking action doesn’t have a direct dollar figure on it. It definitely may not look as shiny and nice as a dollar bill and it certainly is not as fun of a topic as “I filled up my coaching program!”

However, taking action is one of the number one things I see holding back entrepreneurs. And why do people hesitate on taking action? Well its simple: Fear. That 4 letter word can leave you feeling paralysed and, quite frankly, if you let it overcome you, it can stop you right in your tracks. Ideas are easy to talk about, it is easy to “fake” the success of your business, but nothing holds more importance than taking action.

So then comes the question: Well how do you get past it? And don’t you worry, I want to share my top tips on how to take action so that your to do lists get shorter and you find your peers asking you, “How have you gotten so much done?”


I heard this once and I thought, “Wait what?” I thought I got motivated and then took action. And let me just tell you, the minute you make a choice to take action, you will have this amazing rush come over you and that adrenaline will be enough to help remind you why it is important to just dive straight in & tackle your to-do list.


It all goes back to your “why.” Often times, people forget why they even entered into the business in the first place. Let me just tell you, your “why” is going to be what will get you through all of the challenges. When your “why” is in sync, you are on the right path! And when you know your action items are in line with that “why,” I promise you that you will feel a lot more confident in taking action.


The voices in your head will distract you. Ok, I know you must be thinking, “What voices?” But we know we all have them. Those thoughts that say, “I am not good enough.” If those voices are holding you back from taking action, then while you are listening to them, there are thousands of entrepreneurs getting ahead of you by taking action and telling those voices to take a back seat. And how do you get past the voices? Acknowledge that they are ridiculous, take back the power and go take action (it will feel ridiculously good).


This may sound simple, but I can’t tell you how many entrepreneurs create a plan and then doubt the plan or don’t act on it! Create a plan that you feel good about, one that is inl alignment with your goals, your target market and why you are in business. Then commit to acting on it. Sure, some items may need to be altered, but I dare you to create a plan and commit to it for 90-days. I bet the outcome will be pretty amazing once you see everything you have accomplished!


I had to do a virtual cringe when I wrote this. Sometimes your barriers can be pain-staking. But you have to get creative and strategic. Ask yourself what are you missing by not getting past these barriers? Then ask yourself what action items can you take to move past these barriers? Then go take those steps! Barriers only hold you back if you let them.


For me, I write a list of all of the items I want to get accomplished for the week and then have at them. Some people do it day by day, some print it out, some don’t. Find a system that works for you, commit to it, and create a habit of it so that none of your action items get missed! I want to remind you that you have a seriously amazing gift to give!

The world needs more women who are brave enough to take a chance on themselves. The world needs you. So don’t hold back. Take action! Even the scariest of action steps.

Tell fear to take a back seat; that is where it belongs in your business.

With Love elle

Believe in yourself, your “why,” you purpose, and remember, if you don’t take action, you are letting down someone that really needs you and your gift.

How to Deal with Overwhelm

As an entrepreneur, it is very common to feel overwhelmed. Especially when you’re just starting out. Over the years, I’ve figured out how to deal with overwhelm so that you keep moving forward and growing. One of the best things you can do is to plan out a dream day and get everything out there so you can see what you need to work on. You may find out that you need to hire help, be more organized, or only take on the things that you’re good at. Here are my top tips…


Realize that it’s a good thing that you feel overwhelmed. It means that you are actually trying to do something beyond your comfort zone. You’re growing yourself to the next level as an entrepreneur.


Give yourself an open day to write down everything you have going on. What are all the tasks and projects that you have to do on a daily, weekly, and monthly basis? Get it all out of your head and onto paper. Get a bird’s eye view: What projects do you have going on? What are the steps that you need to take to complete them? What is the level of priority for each project? Get everything untangled and organized in this step. 


Get honest with yourself and see if you are actually trying to do too much. If the answer is yes, examine what you can simplify and cut out. Seriously consider if you need people to come on board to help and who those people need to be.

Clarify Your Vision: Dare to Dream Big…

Vision – defined as the act or power of anticipating that which will or may come to be; prophetic vision; the vision of an Entrepreneur…

Vision Statement – referred to as a picture of your life / business in the future. Your vision statement will be your inspiration, your framework for all your strategic planning…

By creating a vision statement you are articulating your dreams & hopes for your life & for your business. A vision statement reminds you of the success that you are striving to achieve. It should provide you with clarity of the goals & outcomes you desire as you pursue your new venture. A vision statement doesn’t necessarily state how you will reach your destination success, rather it’s an overall concept of what you wish to accomplish. It should capture and highlight your passion. Think of your vision statement as a declaration to the universe that you are ready & willing to claim the success that is so rightfully yours…

At this stage of business & life planning what’s important is to be unlimited; unlimited in your thinking & in your vision. Don’t be afraid to DREAM BIG & allow your imagination to run wild & free; and don’t feel the need to be completely organized in thought either. This is the perfect time to just brain storm, it is important though to put your thoughts and ideas on paper; keep in mind – to think it, is to ink it. Putting your thoughts, dreams, & goals in writing will help you to remain clear in vision & focused on what you want to accomplish in your life & in your business. Putting your goals / vision in writing will also help you stay accountable to yourself & allow you to track the accomplishment of the goals that you set for yourself & for your business.

To avoid feeling overwhelmed, you can set your vision in short term & long term intervals. For example – a vision for what you plan to accomplish within the next six months & what you plan to accomplish within the next year. Revisit these goals often, and be flexible with yourself; there may be times that you may have to readjust your vision due to life & circumstance. But, don’t let life’s unexpectancies be the reason why you lose sight of your vision. The ultimate goal is to stay focused on your vision, and stay the course till you reach your destination success…

My vision became my mission to create a life of freedom for myself. A life of freedom that would afford me more time freedom, and give me more control over my income. My vision blossomed into forming an organization that would educate and empower other aspiring Entrepreneurs, to create their own vision, anchor them in their new business venture, and support them as they start on their journey to success…

A gem of wisdom to share with my fellow Entrepreneur would be… your vision statement is personal – it’s for you and should only be shared with those in your life who are positive, encouraging, and supportive of you & your journey to success…